This portal documents the visual identity of US Military Gamers. Following these guidelines ensures a consistent, professional presentation across the main site, subdomains, forums, social media, and any community-created materials. When in doubt, refer back here before publishing or creating USMG official content.
Color Palette
Section 01
Two Contexts
USMG uses slightly different palettes depending on context: the Main Site (usmilitarygamers.com) uses a dark header over a light grey background, while Subdomains use a dark header over a white background. The accent colors (red, blue, green) are shared across both.
Main Site — usmilitarygamers.com
Subdomains
Main Site — usmilitarygamers.com
Header Black
#111111
Site header, top navigation bar
Page Background
#F0F0F0
Main site body background
Tile / Card
#FFFFFF
Content cards, panels, tiles
USMG Red
#A93226
Primary accent, CTAs, highlights
USMG Blue
#091D51
Secondary accent, links, banners
USMG Green
#164903
Success states, status badges
Subdomains (Portals & Tools)
Header Black
#111111
Subdomain header & navigation
Page Background
#FFFFFF
Subdomain page body background
Tile / Panel
#F6F7FB
Card surfaces, inset panels
USMG Red
#A93226
Shared accent — same as main site
USMG Blue
#091D51
Shared accent — same as main site
USMG Green
#164903
Shared accent — same as main site
✓ Do
- Use USMG Red (#A93226) as the primary call-to-action color on buttons and links
- Use white text on all three accent colors (red, blue, green) for readability
- Use USMG Blue for secondary emphasis, banners, and informational callouts
- Match the header color to the context — black on main site, navy on subdomains
- Use USMG Green sparingly for success states and positive status indicators
✕ Don't
- Don't use the accent colors for large background fills — they are accent colors only
- Don't place dark text on red, blue, or green backgrounds
- Don't introduce brand-new colors without approval — extend the palette when necessary
- Don't use pure black (#000000) for body text — use the defined dark tones
Logos
Section 02
File Location
All logo files are stored at
https://assets.usmilitarygamers.com/static/sitelogos/. Use the Primary Logo with Slogan for all new and current placements. USMG Remake logos are purpose built for situational use only. Legacy 2011 logos are available for archival or retro-themed use.
Primary Logos
Primary Logo (with Slogan)
Standard logo for dark backgrounds. Main site header use.
Primary Logo (without Slogan)
Standard logo without slogan for dark backgrounds. Main site header use.
2024 Remake — Dev Forum
For use in the development environment forum header.
2024 Remake — QA Forum
For use in the QA environment forum header.
2024 Remake — Area51 Forum
For use in the Area51 internal portal forum header.
2024 Remake — Dev (200px)
Compact variant for constrained header areas.
Alternate Logos
USMG Guy
Used as favicon and mascot.
2011 Globeman Logo
Original Globe-header-format logo. Legacy/archival only.
Legacy Logos (2011)
Archival Use Only
The 2011 logos should not be used for new content or current placements. They are preserved here for reference and retro-themed application only.
2011 Logo (with Slogan)
Original USMG logo with slogan. Legacy/archival only.
2011 USMG General Logo
Original General mascot logo. Legacy/archival only.
✓ Do
- Use the Primary logos for all current and new placements
- Place the logo on dark backgrounds (#111111 or #242A37) where possible
- Maintain adequate clear space — at minimum the height of the "U" in USMG on all sides
- Use the environment-specific variant (Dev, QA, Area51) in the appropriate context
- Scale the logo proportionally — never stretch or squish
✕ Don't
- Don't place the logo on a busy background without a clear backing
- Don't rotate, skew, distort, or apply additional effects (drop shadows, outlines) to the logo
- Don't recolor or alter the logo in any way
- Don't use the 2011 legacy logos for current community materials
- Don't use an environment-specific logo outside of its designated environment
Typography
Section 03
Font Roles
USMG uses two distinct font categories: Logo Fonts appear in the logotype only and are not used in body copy. Alternate / UI Fonts are used for all site text, headings, and interface elements.
Logo Fonts — Logotype Use Only
Download Required
Coalition and Capture It are not system fonts and must be downloaded from DaFont before use.
Both fonts are free for personal use.
Download Coalition ·
Download Capture It
Coalition
Logo OnlyDisplay
US MILITARY GAMERS
Note
Coalition is the primary logotype font. A military-style stencil display face used exclusively for the "US" in 'US Military Gamers' wordmark. This font is not installed on user machines — it must be embedded or converted for any digital use outside the logo artwork.
Source: dafont.com/coalition
Source: dafont.com/coalition
Capture It
Logo OnlyDisplay
US Military Gamers
Note
Capture It is a secondary logotype font. It is used exclusively for the "Military Gamers" in 'US Military Gamers' wordmark.. A bold display face — not intended for body copy or UI elements.
Source: dafont.com/capture-it
Source: dafont.com/capture-it
UI & Body Fonts — Site and Community Use
Barlow
Primary UI FontHeading — 700
US Military Gamers Community & Portal
Body — 400
US Military Gamers is a community of active duty, veteran, and military-affiliated gamers. Founded in 2011, we play together, serve together, and keep gaming accessible for those who serve their country.
Weights Available
Regular 400
Medium 500
SemiBold 600
Bold 700
ExtraBold 800
Black 900
Inter
Alternate UI FontHeading — 700
US Military Gamers Community & Portal
Body — 400
US Military Gamers is a community of active duty, veteran, and military-affiliated gamers. Founded in 2011, we play together, serve together, and keep gaming accessible for those who serve their country.
Weights Available
Regular 400
Medium 500
SemiBold 600
Bold 700
Oswald
Alternate Heading FontDisplay — 600
US MILITARY GAMERS COMMUNITY & PORTAL
Subheading — 400
Active duty, veterans, and military-affiliated gamers — serving and gaming together since 2011.
Weights Available
Regular 400
Medium 500
SemiBold 600
Bold 700
✓ Do
- Use Barlow as the primary font for all main site pages — it is already loaded globally
- Use Inter for portal and subdomain UIs where a tighter, more neutral look is appropriate
- Use Oswald for section headings or callout text when a bold military character is needed
- Use font weights 600–800 for headings and 400–500 for body text
- Maintain a clear typographic hierarchy: page title → section heading → body
✕ Don't
- Don't use Coalition or Capture It for any text other than the official logo artwork
- Don't use more than two font families on a single page
- Don't set body text smaller than 14px or use weights below 400
- Don't mix Oswald with Barlow on the same page — pick one as the heading font
- Don't use system fonts (Arial, Times New Roman) on brand-facing pages
Usage Guidelines
Section 04Consistency First
Use the defined palette, logos, and fonts across all materials. Consistent branding builds trust and recognition with the community.
Context Matters
Match the context — dark header on the main site, dark header on subdomains. Don't mix two header colors from main to subpages. Keep the experience consistent.
Respect Clear Space
Give the logo room to breathe. Never crowd it against other elements, text, or the edge of a container.
When in Doubt, Ask
If a use case isn't covered here, check with style team or leadership before publishing materials that carry the USMG brand.
Social Media & Avatar Use
✓ Do
- Use
USMGGuy.png(the character mascot) as the favicon and small-format avatar - Use
usmg_globeman.pngas an alternate small-format avatar/logo - Use the primary logo's for profile headers and cover images
- Keep social profile colors aligned with the USMG palette
- Use seasonal logo variants for limited-time holiday or event promotions
✕ Don't
- Don't create unauthorized "USMG" branded accounts or pages
- Don't use the logo as an avatar without ensuring it is legible at small sizes
- Don't use seasonal logos past their relevant time period
- Don't crop or reframe the logo in ways that obscure key elements
Imagery & Photography
✓ Do
- Use imagery reflecting military culture, gaming, and community — team shots, gameplay screenshots, events
- Prefer high-contrast images that pair well with the dark header aesthetic
- Ensure any overlaid text has sufficient contrast against the background image
✕ Don't
- Don't use stock imagery depicting real military operations or sensitive situations
- Don't place the USMG logo over a full-bleed photograph without a backing or overlay
- Don't use low-resolution or heavily compressed images in hero sections
Seasonal Logos
Section 05
Limited-Time Use
Seasonal logos are holiday and event variants of the primary logo. Use them only during the relevant time period — they are designed for dark backgrounds.
4th of July
Veterans / Memorial Day
Halloween
Thanksgiving
Christmas
Christmas (No Slogan)
New Year
St. Patrick's Day
USMG Birthday
In-Game Group Names
Section 06When creating a USMG-affiliated group, guild, clan, or any other in-game organization, the group name must use one of the three approved forms below. This ensures our brand is consistent and recognizable across every game and platform our community participates in.
Required — Not Optional
Unofficial or improvised name variations are not permitted. If a game's character limit prevents the full
name, use the shortest approved form (USMG) rather than creating an abbreviation or alternate spelling.
Approved Group Names
USMG
The official abbreviation. Use when space is limited or for stylized short-form group tags.
USMGamers
The approved mid-length form. Suitable for games that allow longer names or display tags.
US Military Gamers
The full official name where appropriate. Use wherever the character limit allows the complete form.
Default to USMG When in Doubt
If you are ever unsure which name to use — whether due to character limits, platform restrictions, or display formatting — always default to USMG.
It is the shortest, most universally compatible form and is recognized across all games and platforms our community participates in.
It is the shortest, most universally compatible form and is recognized across all games and platforms our community participates in.
✓ Do
- Use USMG, USMGamers, or US Military Gamers — exactly as written
- Choose the longest form the game's character limit allows and that fits with the theme of the game
- Use USMG as a group tag or clan tag in games that display short identifiers
- Create a group when a game has genuine traction in the community — active interest, regular play, and a need for organized representation
- Check with leadership if you're unsure which form fits a specific game's format
✕ Don't
- Don't use alternate spellings, abbreviations, or creative variations (e.g. "US Mil Gamers", "USMilG", "USMGG")
- Don't add suffixes, prefixes, or qualifiers not in the approved list (e.g. "USMG_Official", "Team USMG")
- Don't use all-lowercase or mixed-case variations that differ from the approved forms
- Don't create an USMG game group without at least 10 members interested in playing that game